Videos From The Course
5 videos
Why Startups Succeed
The Single Biggest Reason Why Startups Succeed
Bill Gross, founder of Idealab, gathered data from hundreds of companies and ranked each on five key factors. One factor stands out from the others — and it surprised even him.
Frameworks
Business Model Canvas Explained
The nine building blocks of a business model.
Frameworks
Value Proposition Canvas Explained
How to map customer jobs, pains, and gains against your products, pain relievers, and gain creators.
Customer Discovery
Steve Blank: Customer Discovery
Doing customer discovery is like searching for the Holy Grail. Here's why.
Customer Validation
Steve Blank: Customer Validation
For a startup, validating product-market fit is everything. Here's why.