Videos From The Course
9 videosRewatch any of these whenever you want to recall what we covered.
The Single Biggest Reason Why Startups Succeed
Bill Gross, founder of Idealab, gathered data from hundreds of companies and ranked each on five key factors. One factor stands out from the others — and it surprised even him.
Walhub Value Proposition Tested at IKEA
What happens when you test a product's value proposition on real customers, in the wild, before you build the business.
Snapchat: How the Idea Came About
Evan Spiegel in the very early days, explaining informally how the Snapchat idea was born.
Business Model Canvas Explained
The nine building blocks of a business model — the framework every team used from Day 1.
Value Proposition Canvas Explained
How to map customer jobs, pains, and gains against your products, pain relievers, and gain creators.
Purple Mattress: The Raw Egg Test
How to use a raw egg to determine if your mattress is awful — a masterclass in demonstrating a value proposition instead of describing it.
Steve Jobs: Secrets of Life
An unscripted 1994 interview by the Santa Clara Valley Historical Association. Steve talks about his values, advice to entrepreneurs, and how to best live life.
Steve Blank: Customer Discovery
Doing customer discovery is like searching for the Holy Grail. Here's why.
Steve Blank: Customer Validation
For a startup, validating product-market fit is everything. Here's why.