The Live Verticals
6 tracksEvery playbook below is the full project recipe your team executed, from customer discovery to Pitch Day.
MCAT Education Platform
Evaluate, improve, and validate an MCAT tutoring and QBank platform. Twenty-plus customer interviews, three validated personas, a pricing model, and a marketing funnel the sponsor can actually run.
Open playbook (PDF)Aura Sports Recovery Cream
Validate U.S. market demand and build a low-cost, direct-to-consumer entry strategy — landing page, influencer pipeline, and a shot at the first online sale.
Open playbook (PDF)Consumer AI App Growth
Reverse-engineer viral consumer growth mechanics, interview creators, test three growth hypotheses, and launch a real viral experiment.
Open playbook (PDF)Environmental Impact / Sargolico
Turn storytelling into supporters and customers — segment the audience into three groups, build a content calendar, and grow merchandise sales behind an environmental mission.
Open playbook (PDF)Music Marketplace Platform
Solve the chicken-and-egg problem between venues and musicians — thirty interviews across both sides, a friction map, UX recommendations, and a real event booked through the platform.
Open playbook (PDF)Embroidered Apparel Brand
Build a profitable niche brand from scratch on top of real embroidery and manufacturing capabilities — brand identity, store mockup, content strategy, and first sales.
Open playbook (PDF)